Broyhill Furniture
Certainly, Broyhill Furniture is one of the most widely known furniture brands in the country. For several decades, Broyhill Company was a staple in most American furniture stores.
Today, Broyhill has left mid market Furniture stores. Instead, the brand is offered in places like Big Lots and other similar level box stores.
Broyhill Incorporated Company has been sold a few different times. Currently, many people have asked, is Broyhill Furniture Out of Business?
Broyhill Furniture (as of 2023) is still in business. However, they have rebranded their furniture lines and now sell in box stores like Big Lots.
In years past, Broyhill offered mid-level furniture on the retail market. Of course, the company offered decent quality furniture for a good affordable price. So, let’s take a brief look at Broyhill Furniture’s History.
Broyhill Furniture History
Broyhill Furniture history reaches far back over a century ago when the Broyhill Company factories opened in Lenoir, North Carolina in 1905. Much of Broyhill’s early success pinned on their quality construction and solid wood furniture.
Many of North Carolina’s forests provided the original raw materials for the company’s early bedroom, dining room and living room furniture. At its peak in the 1970’s, Broyhill employed as many as 7500 North Carolinians to build, sand, and finish furniture in over 20 factories.
As the company continued to grow, Broyhill developed many different lines of furniture. They positioned themselves as an everyman’s type of furniture, with a less expensive product than Ethan Allen. Overall, they produced a decent and affordable product in America that made many people very proud to own.
For this reason, we should celebrate Broyhill. Of course, most of us agree in keeping American jobs domestic and producing a quality product.
1980s Broyhill Furniture
However, things started to change in the 1980s. In 1980, Interco purchased Broyhill Furniture, and then later restructured in order to avoid bankruptcy in the 1990s. Broyhill re-emerged as “Furniture Brands International” during that period.
Is Broyhill Furniture Made in the USA?
Up until the 1990s, Broyhill Furniture still held firm to their original values and produced furniture in the USA. So, Broyhill Company made the bulk of their products on American Soil. CEO Paul Broyhill made it a point to hire Americans during his tenure until 1985. Paul Broyhill put a high emphasis on training people and providing decent jobs for his community.
Furthermore, high quality solid wood furniture dominated the 1990s Broyhill Furniture catalogs. Some customers say that you could still purchase quality wood furniture in the early 2000s.
During the early 2000s, however, Broyhill Furniture’s outsourced much of its product line in order to compete with dropping prices and changing markets.
Sadly, by 2007-2008, many American plants in Lenoir, North Carolina had to close.
Thus, Broyhill Furniture made after the early 2000s came from Asian countries, not the USA.
Like many other furniture companies, including Pennsylvania House, furniture companies had to compete with cheap furniture coming from Asian manufacturers.
Broyhill Furniture Today
Today, who owns Broyhill Furniture? After all of these mergers and purchases, it is hard to see who exactly owns Broyhill Company.
Of course, in today’s world, people really want the name of a company, but not so much what built the brand. In other words, without the American furniture plants, Broyhill really is a diluted brand at this point. However, the name still has power in todays marketing world.
Who Owns Broyhill Furniture?
Today Broyhill Furniture Company is owned by Heritage Home Group.
Furniture Brands International, the name that Broyhill adopted in the 1990’s, declared bankruptcy in 2013. Its assets were purchased by a private-equity firm who reorganized under a new name, Heritage Home Group. This group also subsumed other American Furniture Brands like Henredon and Drexel.
Another group, Authentic Brands Group purchased the Broyhill name with the right to license or manufacture furniture under the brand.
Today, Big Lots offers furniture under the Broyhill name. They offer an attractive line of recliners, sofas, T.V. cabinets and dining room sets at Big Lots.
Vintage Broyhill Furniture
Vintage Broyhill Furniture may be what you are searching for. Of course, anything made by Broyhill before these mergers most likely is an American, solid wood product. So, you may get great quality for an excellent price.
There were several lines of vintage Broyhill Furniture that merit attention. These unique furniture lines by Broyhill include:
- The Famous Broyhill Attic Heirlooms
- Fun Broyhill Canyon Ridge
- Swanky Broyhill Charlestown Square
- Upscale Broyhill Plantation Manor
- The Old World inspired, Broyhill Maison Lenoir
- Broyhill Madison Court
- And of course, Broyhill Vintage World
The sheer variety of styles offered by Broyhill make Broyhill vintage furniture very diverse! Indeed, you really need to look for the mark inside the drawers in order to identify Broyhill Furniture.
Of course, you may be partial to Broyhill Attic Heirlooms country style designs. Broyhill Furniture dressers in this style might have wooden knobs and bracket feet.
Or, you may be partial to the Old World styles of Broyhill Maison Lenoir. These French Country inspired designs look great in modern or country homes.
Also, you may like Broyhill Mid Century Modern Furniture. Lines like “Sculptra” offer unique modern lines.
Browse these pages to see current offerings of unique Broyhill vintage Furniture on the market today! Also, please be sure and visit our Broyhill Video Post.